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the rugged society

JACKETS & OUTERWEAR

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FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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NEW ARRIVALS

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Scarti Lab - Cossack jacket 707-SU928 Vintage Wash in Light Blue Scarti Lab - Cossack jacket 707-SU928 Vintage Wash in Light Blue
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Scarti Lab - Cossack jacket 707-SU928 Vintage Wash in Light Blue
$423.90
    Freenote Cloth - Riders Jacket Waxed Canvas in Rust Freenote Cloth - Riders Jacket Waxed Canvas in Rust
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    Freenote Cloth - Riders Jacket Waxed Canvas in Rust
    $416.50
      Dubbleware - Crowell Chore Light-weight Jacket in Tan Dubbleware - Crowell Chore Light-weight Jacket in Tan
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      Dubbleware - Crowell Chore Light-weight Jacket in Tan
      $267.48
        Pike Brothers - 1944 Monkey Shorts Olive Pike Brothers - 1944 Monkey Shorts Olive
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        Pike Brothers - 1944 Monkey Shorts Olive
        $119.40
          Pike Brothers - 1941 Utility Jacket Tarawa Pike Brothers - 1941 Utility Jacket Tarawa
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          Pike Brothers - 1941 Utility Jacket Tarawa
          $165.67
            Pike Brothers - 1967 Utility Trousers HBT Olive Pike Brothers - 1967 Utility Trousers HBT Olive
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            Pike Brothers - 1967 Utility Trousers HBT Olive
            $128.65
              Pike Brothers - 1967 Utility Shirt HBT Olive Pike Brothers - 1967 Utility Shirt HBT Olive
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              Pike Brothers - 1967 Utility Shirt HBT Olive
              $128.65
                Pike Brothers - 1944 Monkey Pants Olive Pike Brothers - 1944 Monkey Pants Olive
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                Pike Brothers - 1944 Monkey Pants Olive
                $137.91
                  Pike Brothers - 1923 Buccanoy Linen Shirt (Blue / White) Pike Brothers - 1923 Buccanoy Linen Shirt (Blue / White)
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                  Pike Brothers - 1923 Buccanoy Linen Shirt (Blue / White)
                  $110.14
                    A Piece of Chic - Menilmontant Shirt A Piece of Chic - Menilmontant Shirt
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                    A Piece of Chic - Menilmontant Shirt
                    $146.24
                      A Piece of Chic - "Le Manard" Denim 13.75 Ounces Pants A Piece of Chic - "Le Manard" Denim 13.75 Ounces Pants
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                      A Piece of Chic - "Le Manard" Denim 13.75 Ounces Pants
                      $218.43
                        Iron And Resin - Solstice Shirt Iron And Resin - Solstice Shirt
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                        Iron And Resin - Solstice Shirt
                        $73.12
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                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

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                          Double Trouble: Stand Up Comedy Show at The General Store

                          Double Trouble: Stand Up Comedy Show at The General Store

                          Domenica 11 Maggio 19.30: Stand Up Comedy Show
                          Aperitivo (food + open bar) incluso.

                          Eminente Social Dinner Vol. 03

                          Eminente Social Dinner Vol. 03

                          Tuesday May 6th 20.30

                          Mehmani - Persian Social Dinner

                          Mehmani - Persian Social Dinner

                          Tuesday April 15th 20.30
                          Persian Social Dinner at The General Store

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Stand Up Comedy Show
                          Aperitivo (food + vino + cocktails) incluso.
                          Presenta: Greta Cappelletti.


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