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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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New Arrivals

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Pike Brothers - 1952 Rider Shirt Nashville brown Pike Brothers - 1952 Rider Shirt Nashville brown
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Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black
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Pike Brothers - 1941 Wool USN Seaman Sweater - Black Pike Brothers - 1941 Wool USN Seaman Sweater - Black
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West Major - Railroad Western Stripe Flannel Shirt West Major - Railroad Western Stripe Flannel Shirt
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West Major - 8 oz. Corduroy Western Shirt in oak West Major - 8 oz. Corduroy Western Shirt in oak
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Prequel - S1001 Stand-up Collar Shirt Beige Prequel - S1001 Stand-up Collar Shirt Beige
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Prequel - S1004 Indigo Stripe Shirt Prequel - S1004 Indigo Stripe Shirt
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Prequel - S1004 Indigo Stripe Shirt
Regular price €260,00
    Scarti Lab - Shawl Collar Coat 709-SN960 - Moleskin Brown Scarti Lab - Shawl Collar Coat 709-SN960 - Moleskin Brown
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    What makes us special?

    SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

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    THE RUGGED CHRONICLES

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    Domenica 10 Novembre 19.30Stand up Comedy Show: MARY SARNATANOApre la serata: Greta Cappelletti CLICK HERE TO BOOK   Aperitivo (food,...

    If you’re not doing a damn thing on Wednesday, October 30th — or even if you are — ditch it,...

    Social Dinner at The General Store
    Thursday October 24th 8.30 pm

    Cheap whiskey, bad decisions, and the sound of life slipping through the cracks—Last Wednesdays at The General Store.


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