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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

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Social Dinner at The General Store
Thursday October 24th 8.30 pm

Cheap whiskey, bad decisions, and the sound of life slipping through the cracks—Last Wednesdays at The General Store.

Domenica 20 ottobre 19.30 -  DANIELE RACO
Opening: Greta Cappelletti

if you're not doing anything on Wednesday September 25th — hell, even if you are — drag yourself down to The Rugged Society General Store


@theruggedsociety

#StayRugged

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