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free shipping on all orders to italy - free shipping to ALL eu countries for orders over 200 €
  • the rugged society

  • OUTERWEAR

  • the rugged society

  • KNITWEAR

  • THE RUGGED SOCIETY

  • CW PARKA IN AERO WAX COTTON

  • UNIVERSAL WORKS
    A take on the classic military parka beloved by Soldiers and 'Mods' alike
  • the rugged society

  • INDIGO WORKER JACKET

  • 100% premium cotton for great breathability & comfort. Workware exclusive indigo dyed cotton fabric. Stone washed to create soft texture.
  • the rugged society

  • BOTTOMS

  • THE RUGGED SOCIETY

  • UTILITY SHIRT

  • FREENOTE CLOTH
    Outstanding quality and craftsmanship. Great for layering if used as an overshirt, but also classy as a standalone piece.
  • ANTIQUES & COLLECTIBLES

  • RETRO STYLE

  • Americana Vintage Goods

the rugged society

OUTERWEAR

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free shipping to italy on all orders / free shipping to all eu countries for orders over 200€

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick



BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

A GENERAL STORE IN MILAN ACCESSIBLE BY APPOINTMENT

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@theruggedsociety

#StayRugged

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