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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

Magazine

THE RUGGED CHRONICLES

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Domenica 20 ottobre 19.30 -  DANIELE RACO
Opening: Greta Cappelletti

if you're not doing anything on Wednesday September 25th — hell, even if you are — drag yourself down to The Rugged Society General Store

The pea coat, you know the one. That heavy, woolen thing you throw on when the weather turns to crap. You probably see it hanging in your closet, looking like it’s got something to say, something old. And you'd be right. This coat’s got more history than most of us have patience.

Where the bulls are bigger, the stakes are higher.


@theruggedsociety

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