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THE RUGGED SOCIETY

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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New Arrivals

FBC Tailor & Supply - Striped Shirt FBC Tailor & Supply - Striped Shirt
Quickshop
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FBC Tailor & Supply - Striped Shirt
Regular price €349,00
    Benzak - B-04 Relaxed 14 oz. Selvedge Colour Denim in Grey Benzak - B-04 Relaxed 14 oz. Selvedge Colour Denim in Grey
    Quickshop
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    Freenote Cloth - Riders Jacket Waxed Canvas in Rust Freenote Cloth - Riders Jacket Waxed Canvas in Rust
    Quickshop
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    The Rugged Society - The Western Plainsman - Handmade to order The Rugged Society - The Western Plainsman - Handmade to order
    Quickshop
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    BUY LESS

    BUY BETTER, WEAR LONGER.

    Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

    not just an online shop

    What makes us special?

    SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

    Magazine

    THE RUGGED CHRONICLES

    READ ALL ARTICLES

    We dreamed of the God of The Rugged People and he gave us his commandments.

    We imagined to have the chance to interview Mr. John Steinbeck about working class conditions. Here's what he told us.

    We imagined to have the chance to interview Mr. Wyatt Earp. Here's what he told us.

    We imagined to have the chance to interview Mr. Levi Strauss. Here's what he told us.


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