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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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New Arrivals

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Blaumann - Raw Denim Rodeo Shirt Blaumann - Raw Denim Rodeo Shirt
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Blaumann - Raw Denim Rodeo Shirt
Regular price €249,00
    Freenote Cloth - CC-1 Moleskin Chore Coat in Navy Freenote Cloth - CC-1 Moleskin Chore Coat in Navy
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    Freenote Cloth - Calico Pacific Blue Denim Shirt Freenote Cloth - Calico Pacific Blue Denim Shirt
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    Freenote Cloth - Rancho Moss Freenote Cloth - Rancho Moss
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    Freenote Cloth - Rancho Moss
    Regular price €300,00
      Freenote Cloth - Rancho Natural Freenote Cloth - Rancho Natural
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      Freenote Cloth - Rancho Natural
      Regular price €300,00
        Pike Brothers - 1952 Rider Shirt Nashville brown Pike Brothers - 1952 Rider Shirt Nashville brown
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        Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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        What makes us special?

        SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

        Magazine

        THE RUGGED CHRONICLES

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        SOCIAL DINNER (The last one of the year)Thursday December 5th - 20:30Chef: Marco Bonardi     MENU OSTRICHE "AMÉLIE, LES...

        Sunday, December 1st - 7:30 PMStand-up Comedy Show: Davide Spadolà, Patrizia Emma Scialpi, Davide PagliaOpening Act: Greta Cappelletti Aperitivo (food, wine,...

        On Wednesday, November 27th from 7pm to 9.30pm at The Rugged Society General Store.

        Sunday November 17th 1pm
        GREEK SUNDAY LUNCH
        Chef: Dimitri Sidoris (Vasiliki Kouzina)


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