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The Rugged Society

SUMMER SALE

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FREE SHIPPING ON ALL ORDERS TO ITALY - FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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New Arrivals

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Freenote Cloth - Jove Ripstop in Milk Freenote Cloth - Jove Ripstop in Milk
Quickshop
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Freenote Cloth - Jove Ripstop in Milk
Regular price €200,00
    Freenote Cloth - Rancho Nautical Stripe Freenote Cloth - Rancho Nautical Stripe
    Quickshop
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    Freenote Cloth - Scout USA Shirt in Mineral Blue Freenote Cloth - Scout USA Shirt in Mineral Blue
    Quickshop
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    Freenote Cloth - Scout USA Shirt in Mineral Blue
    Regular price €235,00 €260,00 Sale price
      Freenote Cloth - Rancho Ultra Black Freenote Cloth - Rancho Ultra Black
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      Freenote Cloth - Rancho Ultra Black
      Regular price €220,00
        BUY LESS

        BUY BETTER, WEAR LONGER.

        Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

        not just an online shop

        What makes us special?

        SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

        Magazine

        THE RUGGED CHRONICLES

        READ ALL ARTICLES

        In a world that spins too fast, where fashion trends flash and fizzle like cheap fireworks, there are a few relics that stick around, stubborn as a drunk at last call.

        Imagine you’re Charles Dickens, deep into the labyrinth of your mind, painting the streets of Paris and London with words,...

        Wagonhound, an historic ranch stretching over 300,000 wild Wyoming acres, where the altitude dances between 5,000 and 9,000 feet.

        It’s a hell of a thing, the way history gets written.


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