Go toLog in Go toSign up
Free shipping to ALL eu countries for orders over 250 €

  • the rugged society

  • JACKETS & OUTERWEAR

BUY NOW

  • the rugged society

  • SHIRTS AND OVERSHIRTS

BUY NOW

  • THE RUGGED SOCIETY

  • TEES

SHOP NOW

  • the rugged society

  • BOTTOMS

buy now

  • THE RUGGED SOCIETY

  • DENIM

BUY NOW

  • THE RUGGED SOCIETY

  • KNITS

SHOP NOW

  • HANDMADE IN ITALY

  • WESTERN BELTS, BRACELETS WALLETS

buy now

the rugged society

JACKETS & OUTERWEAR

BUY NOW
FREE SHIPPING ON ALL ORDERS TO ITALY - FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


SHOP

NEW ARRIVALS

CLICK HERE TO SEE ALL NEW ARRIVALS

Freenote Cloth - Modesto 13 ounce natural indigo rinsed selvedge Japanese denim Freenote Cloth - Modesto 13 ounce natural indigo rinsed selvedge Japanese denim
Quickshop Add to Cart
Freenote Cloth - Modesto 13 ounce natural indigo rinsed selvedge Japanese denim
$273.32
    Hen's Teeth - Canvas Work Jacket in French Blue Hen's Teeth - Canvas Work Jacket in French Blue
    Quickshop Add to Cart
    Hen's Teeth - Canvas Work Jacket in French Blue
    $393.76
      Service Works - Drill Part Timer Shorts in Olive Service Works - Drill Part Timer Shorts in Olive
      Quickshop Add to Cart
      Service Works - Drill Part Timer Shorts in Olive
      $69.49
        Service Works - Classic Canvas Chef Shorts in Hickory Service Works - Classic Canvas Chef Shorts in Hickory
        Quickshop Add to Cart
        Service Works - Classic Canvas Chef Shorts in Hickory
        $69.49
          Service Works - Classic Canvas Chef Pants in Hickory Service Works - Classic Canvas Chef Pants in Hickory
          Quickshop Add to Cart
          Service Works - Classic Canvas Chef Pants in Hickory
          $78.75
            Service Works - Classic Chore Jacket in Hickory Service Works - Classic Chore Jacket in Hickory
            Quickshop Add to Cart
            Service Works - Classic Chore Jacket in Hickory
            $97.28
              Service Works - Coverall 2.0 Khaki/Olive Service Works - Coverall 2.0 Khaki/Olive
              Quickshop Add to Cart
              Service Works - Coverall 2.0 Khaki/Olive
              $106.55
                Peregrine - Grange Linen Shorts – Natural Peregrine - Grange Linen Shorts – Natural
                Quickshop Add to Cart
                Peregrine - Grange Linen Shorts – Natural
                $143.61
                  Peregrine - Grange Linen Shorts – Moss Peregrine - Grange Linen Shorts – Moss
                  Quickshop Add to Cart
                  Peregrine - Grange Linen Shorts – Moss
                  $143.61
                    Iron And Resin - Chill Organic Cotton Tee in Natural Iron And Resin - Chill Organic Cotton Tee in Natural
                    Quickshop Add to Cart
                    Iron And Resin - Chill Organic Cotton Tee in Natural
                    $33.35
                      Iron and Resin - 9 oz. Saddleback Denim shirt v2 Iron and Resin - 9 oz. Saddleback Denim shirt v2
                      Quickshop Add to Cart
                      Iron and Resin - 9 oz. Saddleback Denim shirt v2
                      $110.25
                        Iron and Resin - Bronson Jacket Toughbuild Cotton Canvas in Antique White Iron and Resin - Bronson Jacket Toughbuild Cotton Canvas in Antique White
                        Quickshop Add to Cart
                        Iron and Resin - Bronson Jacket Toughbuild Cotton Canvas in Antique White
                        $138.05
                          BUY LESS

                          BUY BETTER, WEAR LONGER.

                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

                          not just an online shop

                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

                          READ ALL ARTICLES

                          Mehmani - Persian Social Dinner

                          Mehmani - Persian Social Dinner

                          Tuesday April 15th 20.30
                          Persian Social Dinner at The General Store

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Stand Up Comedy Show
                          Aperitivo (food + vino + cocktails) incluso.
                          Presenta: Greta Cappelletti.

                          Eminente Social Dinner Vol. 02 - April 2nd 20.30

                          Eminente Social Dinner Vol. 02 - April 2nd 20.30

                          A unique social dinner where each dish is paired with cocktails made with Eminente Ámbar Claro 3 Años and Eminente Reserva 7 Años.

                          Stand Up Comedy Show: Mario Raz

                          Stand Up Comedy Show: Mario Raz

                          Domenica 23 Marzo 19.30
                          Stand Up Comedy Show: Mario Raz
                          Aperitivo ( food + open bar) incluso.


                          @theruggedsociety

                          #StayRugged

                          Follow us on Instagram
                          ↓

                          This website uses cookies to ensure you get the best experience on our website. Learn More
                          x