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the rugged society

JACKETS & OUTERWEAR

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FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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NEW ARRIVALS

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Freenote Cloth - Riders Jacket Waxed Canvas in Tumbleweed (red interior) Freenote Cloth - Riders Jacket Waxed Canvas in Tumbleweed (red interior)
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Freenote Cloth - Riders Jacket Waxed Canvas in Tumbleweed (red interior)
$473.20
    Freenote Cloth - Benton Outdoorsman Chino - Khaki Freenote Cloth - Benton Outdoorsman Chino - Khaki
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    Freenote Cloth - Benton Outdoorsman Chino - Khaki
    $305.90
      Blue Blanket - P100 US01 13,5 oz American Selvedge Denim (Made in USA) Blue Blanket - P100 US01 13,5 oz American Selvedge Denim (Made in USA)
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      Blue Blanket - P100 US01 13,5 oz American Selvedge Denim (Made in USA)
      $333.63
        Alberto Luti - Card Holder with small stud in Suede Leather Alberto Luti - Card Holder with small stud in Suede Leather
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        Alberto Luti - Card Holder with small stud in Suede Leather
        $93.68
          Alberto Luti - Type 030/30 Braided Leather Belt in Dark Brown Alberto Luti - Type 030/30 Braided Leather Belt in Dark Brown
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          Alberto Luti - Type 030/30 Braided Leather Belt in Dark Brown
          $132.88
            Alberto Luti - Type 3003/35 Revolver Leather Belt in Dark Brown Alberto Luti - Type 3003/35 Revolver Leather Belt in Dark Brown
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            Alberto Luti - Type 3003/35 Revolver Leather Belt in Dark Brown
            $161.56
              Alberto Luti - Type 308/27 Broken Arrow Mud Gray Suede Leather Belt Alberto Luti - Type 308/27 Broken Arrow Mud Gray Suede Leather Belt
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              Alberto Luti - Type 308/27 Broken Arrow Mud Gray Suede Leather Belt
              $132.88
                Alberto Luti - Type 313/35 Brass Buckle Suede Leather Belt Alberto Luti - Type 313/35 Brass Buckle Suede Leather Belt
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                Alberto Luti - Type 313/35 Brass Buckle Suede Leather Belt
                $121.41
                  Alberto Luti - Turquoise Jewel Buckle Leather Belt in vintage suede Alberto Luti - Turquoise Jewel Buckle Leather Belt in vintage suede
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                  Alberto Luti - Turquoise Jewel Buckle Leather Belt in vintage suede
                  $114.71
                    Merz b. Schwanen - 215 men's loopwheeled T-shirt, 7,2oz/sq.yd, classic fit in white Merz b. Schwanen - 215 men's loopwheeled T-shirt, 7,2oz/sq.yd, classic fit in white
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                    Merz b. Schwanen - 215 men's loopwheeled T-shirt, 7,2oz/sq.yd, classic fit in white
                    $94.64
                      Merz b. Schwanen - BEANIE01L Watch Cap, Merino Wool, Modern Fit in Deep Black Merz b. Schwanen - BEANIE01L Watch Cap, Merino Wool, Modern Fit in Deep Black
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                      Merz b. Schwanen - BEANIE01L Watch Cap, Merino Wool, Modern Fit in Deep Black
                      $56.40
                        Merz b. Schwanen - LOCT01 Turtleneck Pullover, Merino Cashmere Blend in Dark Navy Merz b. Schwanen - LOCT01 Turtleneck Pullover, Merino Cashmere Blend in Dark Navy
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                        Merz b. Schwanen - LOCT01 Turtleneck Pullover, Merino Cashmere Blend in Dark Navy
                        $248.55
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                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

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                          LIve at The General Store: VillageH

                          LIve at The General Store: VillageH

                          Sunday September 21st at 7.30 PM.
                          VillageH Live at The General Store
                          Aperitivo with food, wine and cocktails included.

                          Eminente Social Dinner at The General Store

                          Eminente Social Dinner at The General Store

                          Wednesday September 17th 8.30PM

                          Iceland Road Trip LookBook

                          Iceland Road Trip LookBook

                          FEATURED IN THE SLIDESHOW

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

                          NotJustLabels


                          @theruggedsociety

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