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the rugged society

JACKETS & OUTERWEAR

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

Magazine

THE RUGGED CHRONICLES

READ ALL ARTICLES

Eminente Social Dinner at The General Store
Tuesday October 14th - 20.30

Thursday October 9th 20.30 - Chef: Nael Pegu

Domenica 5 Ottobre 19.30
Stand Up Comedy Show: Antonio Ricatti
Aperitivo (food + open bar) incluso.
Presenta: Greta Cappelletti.

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@theruggedsociety

#StayRugged

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