Go toLog in Go toSign up
Free shipping to ALL eu countries for orders over 250 €

  • the rugged society

  • JACKETS & OUTERWEAR

BUY NOW

  • the rugged society

  • SHIRTS AND OVERSHIRTS

BUY NOW

  • THE RUGGED SOCIETY

  • TEES

SHOP NOW

  • the rugged society

  • BOTTOMS

buy now

  • THE RUGGED SOCIETY

  • DENIM

BUY NOW

  • THE RUGGED SOCIETY

  • KNITS

SHOP NOW

  • HANDMADE IN ITALY

  • WESTERN BELTS, BRACELETS WALLETS

buy now

the rugged society

JACKETS & OUTERWEAR

BUY NOW
FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


SHOP

NEW ARRIVALS

CLICK HERE TO SEE ALL NEW ARRIVALS

Hen's Teeth - Fatigue Canvas Pants in Beige Hen's Teeth - Fatigue Canvas Pants in Beige
Quickshop Add to Cart
Hen's Teeth - Fatigue Canvas Pants in Beige
$271.12
    Hen's Teeth - HTM-P8 Railway Worker Pants in Duck Canvas Hen's Teeth - HTM-P8 Railway Worker Pants in Duck Canvas
    Quickshop Add to Cart
    Hen's Teeth - HTM-P8 Railway Worker Pants in Duck Canvas
    $338.90
      Service Works - Waxed Cotton Tote Bag - Ochre Service Works - Waxed Cotton Tote Bag - Ochre
      Quickshop Add to Cart
      Service Works - Waxed Cotton Tote Bag - Ochre
      $53.26
        Service Works - Denim Coverall 2.0 - One Wash Service Works - Denim Coverall 2.0 - One Wash
        Quickshop Add to Cart
        Service Works - Denim Coverall 2.0 - One Wash
        $111.35
          Service Works - Gardener Jacket - Black Service Works - Gardener Jacket - Black
          Quickshop Add to Cart
          Service Works - Gardener Jacket - Black
          $125.88
            Service Works - Moleskin Chef Pants in Black Service Works - Moleskin Chef Pants in Black
            Quickshop Add to Cart
            Service Works - Moleskin Chef Pants in Black
            $86.18
              Service Works - Utility Chef Pants in Bark Service Works - Utility Chef Pants in Bark
              Quickshop Add to Cart
              Service Works - Utility Chef Pants in Bark
              $86.18
                Fleurs de Bagne - Snow Parka in Gold Fleurs de Bagne - Snow Parka in Gold
                Quickshop Add to Cart
                Fleurs de Bagne - Snow Parka in Gold
                $639.08
                  Fleurs de Bagne - Le pantalon "PENITENCIER" Selvedge Fleurs de Bagne - Le pantalon "PENITENCIER" Selvedge
                  Quickshop Add to Cart
                  Fleurs de Bagne - Le pantalon "PENITENCIER" Selvedge
                  $242.07
                    Max Rohr x GRP - Max 3 Bic Short Jacket C - 18oz. 100% Virgin Wool in Ocher and Brown Max Rohr x GRP - Max 3 Bic Short Jacket C - 18oz. 100% Virgin Wool in Ocher and Brown
                    Quickshop Add to Cart
                    Max Rohr x GRP - Max 3 Bic Short Jacket C - 18oz. 100% Virgin Wool in Ocher and Brown
                    $504.48
                      Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki
                      Quickshop Add to Cart
                      Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki
                      $232.39
                        Freenote Cloth - Bodie Cream Twill Freenote Cloth - Bodie Cream Twill
                        Quickshop Add to Cart
                        Freenote Cloth - Bodie Cream Twill
                        $290.49
                          BUY LESS

                          BUY BETTER, WEAR LONGER.

                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

                          not just an online shop

                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

                          READ ALL ARTICLES

                          LIve at The General Store: VillageH

                          LIve at The General Store: VillageH

                          Sunday September 21st at 7.30 PM.
                          VillageH Live at The General Store
                          Aperitivo with food, wine and cocktails included.

                          Eminente Social Dinner at The General Store

                          Eminente Social Dinner at The General Store

                          Wednesday September 17th 8.30PM

                          Iceland Road Trip LookBook

                          Iceland Road Trip LookBook

                          FEATURED IN THE SLIDESHOW

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

                          NotJustLabels


                          @theruggedsociety

                          #StayRugged

                          Follow us on Instagram
                          ↓

                          This website uses cookies to ensure you get the best experience on our website. Learn More
                          x