On Wednesday, November 27th, just walk out and make tracks down to The Rugged Society General Store.

This is Black Wednesday, where we’re hacking 20% off all menswear* just because we feel like it. Stroll in, roll out, crawl if you have to. Cold beers are ready, pulled pork sliders are waiting, and the only questioning look you’re getting is whether you’re going to keep up.

And if that’s not enough, grab a Kentucky Mule. Bourbon, ginger beer, a little lime to set your night off right—a sharp kick to the midweek blues, the kind you’ll feel in your bones.

8 p.m. and the Ghost Riders step in to torch it up. Live music the way it should be: rough around the edges, unpolished, and unapologetic.

So yeah, show up. Or don’t. We’re not charging a dime, we’re not keeping tabs—just know that this is Black Wednesday, and you could waste it a hell of a lot worse.

When: Wednesday, November 27th, 7 p.m. to 9:30 p.m.
Where: The Rugged Society General Store – Ripa di Porta Ticinese 55, Milan (buzz “LM”)

*Except the stuff already on sale. Don’t push it.