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free shipping on all orders to italy - free shipping to ALL eu countries for orders over 250 €
  • THE RUGGED SOCIETY

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THE RUGGED SOCIETY

NEW ARRIVALS

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free shipping to italy on all orders / free shipping to all eu countries for orders over 250€

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick



BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

A GENERAL STORE IN MILAN ACCESSIBLE BY APPOINTMENT

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@theruggedsociety

#StayRugged

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