The Rugged Society | Menswear Workwear Heritage Goods

free shipping on all orders to italy - free shipping to ALL eu countries for orders over 250 €

THE RUGGED SOCIETY
NEW ARRIVALS

UNIVERSAL WORKS
PACTHED BAKERS JACKET

SPRING IS COMING
SHIRT AND OVERSHIRT

the rugged society
13 oz
HENLEYS
FREENOTE CLOTH

the rugged society
BLUE BLANKET

THE RUGGED SOCIETY
LAST CALL

HANDMADE IN ITALY
WESTERN BELTS, BRACELETS WALLETS

the rugged society
BOTTOMS

THE RUGGED SOCIETY

NEW ARRIVALS

free shipping to italy on all orders / free shipping to all eu countries for orders over 250€

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick

BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

Showroom Shopping Experience
Book an appointment, you will have the whole store for You. Take your time, get a drink, read a magazine, relax, try and buyì

Private Dinners
You can rent The General Store for an exclusive private dinner with a private chef.

Secret Concerts
We host secret concerts in the General Store. We support emerging international talents and live music.

Rugged Out!
Join our annual Society Gathering Out in the Fields.

A GENERAL STORE IN MILAN ACCESSIBLE BY APPOINTMENT

Brands

@theruggedsociety

#StayRugged

Follow us on Instagram
↓