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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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    Peregrine - Ribbed Beanie in grey
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      BUY BETTER, WEAR LONGER.

      Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

      not just an online shop

      What makes us special?

      SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

      Magazine

      THE RUGGED CHRONICLES

      READ ALL ARTICLES

      The Occidental Saloon in Buffalo, Wyoming, was buzzing with the rhythmic clink of glasses and the low hum of conversations....

      The dusty wind kicked up swirls of sand as Oakley Malone rode into the sun-bleached town of Calico Creek in California, 1902. 

      Behold, ye denim disciples, here are the sacred commandments to guide thy paths in the realm of indigo.

      We spent some days off the grid in the Northwestern Italian Alpine Range.


      @theruggedsociety

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