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the rugged society

JACKETS & OUTERWEAR

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FREE SHIPPING ON ALL ORDERS TO ITALY - FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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NEW ARRIVALS

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Freenote Cloth - Modesto 13 ounce natural indigo rinsed selvedge Japanese denim Freenote Cloth - Modesto 13 ounce natural indigo rinsed selvedge Japanese denim
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Freenote Cloth - Modesto 13 ounce natural indigo rinsed selvedge Japanese denim
CHF 223.17
    Hen's Teeth - Canvas Work Jacket in French Blue Hen's Teeth - Canvas Work Jacket in French Blue
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    Hen's Teeth - Canvas Work Jacket in French Blue
    CHF 321.52
      Service Works - Drill Part Timer Shorts in Olive Service Works - Drill Part Timer Shorts in Olive
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      Service Works - Drill Part Timer Shorts in Olive
      CHF 56.74
        Service Works - Classic Canvas Chef Shorts in Hickory Service Works - Classic Canvas Chef Shorts in Hickory
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        Service Works - Classic Canvas Chef Shorts in Hickory
        CHF 56.74
          Service Works - Classic Canvas Chef Pants in Hickory Service Works - Classic Canvas Chef Pants in Hickory
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          Service Works - Classic Canvas Chef Pants in Hickory
          CHF 64.30
            Service Works - Classic Chore Jacket in Hickory Service Works - Classic Chore Jacket in Hickory
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            Service Works - Classic Chore Jacket in Hickory
            CHF 79.43
              Service Works - Coverall 2.0 Khaki/Olive Service Works - Coverall 2.0 Khaki/Olive
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              Service Works - Coverall 2.0 Khaki/Olive
              CHF 87.00
                Peregrine - Grange Linen Shorts – Natural Peregrine - Grange Linen Shorts – Natural
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                Peregrine - Grange Linen Shorts – Natural
                CHF 117.26
                  Peregrine - Grange Linen Shorts – Moss Peregrine - Grange Linen Shorts – Moss
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                  Peregrine - Grange Linen Shorts – Moss
                  CHF 117.26
                    Iron And Resin - Chill Organic Cotton Tee in Natural Iron And Resin - Chill Organic Cotton Tee in Natural
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                    Iron And Resin - Chill Organic Cotton Tee in Natural
                    CHF 27.23
                      Iron and Resin - 9 oz. Saddleback Denim shirt v2 Iron and Resin - 9 oz. Saddleback Denim shirt v2
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                      Iron and Resin - 9 oz. Saddleback Denim shirt v2
                      CHF 90.02
                        Iron and Resin - Bronson Jacket Toughbuild Cotton Canvas in Antique White Iron and Resin - Bronson Jacket Toughbuild Cotton Canvas in Antique White
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                        Iron and Resin - Bronson Jacket Toughbuild Cotton Canvas in Antique White
                        CHF 112.72
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                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

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                          Mehmani - Persian Social Dinner

                          Mehmani - Persian Social Dinner

                          Tuesday April 15th 20.30
                          Persian Social Dinner at The General Store

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Stand Up Comedy Show
                          Aperitivo (food + vino + cocktails) incluso.
                          Presenta: Greta Cappelletti.

                          Eminente Social Dinner Vol. 02 - April 2nd 20.30

                          Eminente Social Dinner Vol. 02 - April 2nd 20.30

                          A unique social dinner where each dish is paired with cocktails made with Eminente Ámbar Claro 3 Años and Eminente Reserva 7 Años.

                          Stand Up Comedy Show: Mario Raz

                          Stand Up Comedy Show: Mario Raz

                          Domenica 23 Marzo 19.30
                          Stand Up Comedy Show: Mario Raz
                          Aperitivo ( food + open bar) incluso.


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