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the rugged society

JACKETS & OUTERWEAR

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki
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Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki
CHF 183.06
    Freenote Cloth - Bodie Cream Twill Freenote Cloth - Bodie Cream Twill
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    Freenote Cloth - Bodie Cream Twill
    CHF 228.83
      Freenote Cloth - Utility Shirt in Navy Freenote Cloth - Utility Shirt in Navy
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      Freenote Cloth - Utility Shirt in Navy
      CHF 213.57
        Max Rohr x GRP - Max 3 Short Jacket B - 18oz. 100% Virgin Wool in Dark Green Max Rohr x GRP - Max 3 Short Jacket B - 18oz. 100% Virgin Wool in Dark Green
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        Max Rohr x GRP - Max 3 Short Jacket B - 18oz. 100% Virgin Wool in Dark Green
        CHF 377.56
          Max Rohr x GRP - Max 3 Short Jacket A - 18oz. 100% Virgin Wool in Brown Max Rohr x GRP - Max 3 Short Jacket A - 18oz. 100% Virgin Wool in Brown
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          Max Rohr x GRP - Max 3 Short Jacket A - 18oz. 100% Virgin Wool in Brown
          CHF 362.31
            Pike Brothers - 1944 NAF Flight Jacket Pacific beige Pike Brothers - 1944 NAF Flight Jacket Pacific beige
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            Pike Brothers - 1944 NAF Flight Jacket Pacific beige
            CHF 228.06
              Pike Brothers - M1951 Field Parka olive Pike Brothers - M1951 Field Parka olive
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              Pike Brothers - M1951 Field Parka olive
              CHF 304.34
                Pike Brothers - 1941 Wool USN Seaman Sweater - Anthracite Pike Brothers - 1941 Wool USN Seaman Sweater - Anthracite
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                Pike Brothers - 1941 Wool USN Seaman Sweater - Anthracite
                CHF 151.79
                  Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black
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                  Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black
                  CHF 128.91
                    Pike Brothers - 1936 Waffle Henley in Natural Pike Brothers - 1936 Waffle Henley in Natural
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                    Pike Brothers - 1936 Waffle Henley in Natural
                    CHF 60.26
                      GINEW - Legends Rider Coat in Charcoal with Pendleton® Wool Walking Rock Lining GINEW - Legends Rider Coat in Charcoal with Pendleton® Wool Walking Rock Lining
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                      GINEW - Legends Rider Coat in Charcoal with Pendleton® Wool Walking Rock Lining
                      CHF 530.11
                        Freenote Cloth - Riders Jacket Waxed Canvas in Tumbleweed (red interior) Freenote Cloth - Riders Jacket Waxed Canvas in Tumbleweed (red interior)
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                        Freenote Cloth - Riders Jacket Waxed Canvas in Tumbleweed (red interior)
                        CHF 377.56
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                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

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                          LIve at The General Store: VillageH

                          LIve at The General Store: VillageH

                          Sunday September 21st at 7.30 PM.
                          VillageH Live at The General Store
                          Aperitivo with food, wine and cocktails included.

                          Eminente Social Dinner at The General Store

                          Eminente Social Dinner at The General Store

                          Wednesday September 17th 8.30PM

                          Iceland Road Trip LookBook

                          Iceland Road Trip LookBook

                          FEATURED IN THE SLIDESHOW

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

                          NotJustLabels


                          @theruggedsociety

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