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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."
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Merz b. Schwanen - BEANIE01L Watch Cap, Merino Wool, Modern Fit in Deep Black
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CHF 45.22
Merz b. Schwanen - LOCT01 Turtleneck Pullover, Merino Cashmere Blend in Dark Navy
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CHF 199.29
Merz b. Schwanen - 215 men's loopwheeled T-shirt, 7,2oz/sq.yd, classic fit in white
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CHF 75.88
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Not Just Labels: inside the minds behind the brands - Volume 02
The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.
Timeproof
In an age obsessed with acceleration where seasons blur into micro-seasons, where fashion drops weekly, where relevance has the shelf...
Not Just Labels: inside the minds behind the brands - Volume 01
The Rugged Society interviews Antonio Di Battista, founder and designer of Blue Blanket
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