Total: CHF 0.00
Taxes and shipping calculated at checkout
FREE SHIPPING ON ALL ORDERS TO ITALY - FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €
"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."
Nile Kinnick
SHOP
New Arrivals
BUY LESS
BUY BETTER, WEAR LONGER.
Modern Heritage Menswear thoughtfully made and meant to be used for a long time.
not just an online shop
What makes us special?
SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!
Magazine
THE RUGGED CHRONICLES
The Ten Commandments from The God of the Rugged People
We dreamed of the God of The Rugged People and he gave us his commandments.
The Impossible Interviews: John Steinbeck
We imagined to have the chance to interview Mr. John Steinbeck about working class conditions. Here's what he told us.
The Impossible Interviews: Wyatt Earp
We imagined to have the chance to interview Mr. Wyatt Earp. Here's what he told us.
@theruggedsociety
#StayRugged
Follow us on Instagram
↓