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THE GENERAL STORE

In Store Shopping

Our General Store is based in Milan (Italy) in one of the most beautiful and vibrant area of the city. In the General Store you will have the chance to browse, touch, try and buy our clothing collections as well as vintage goods not available online. We will host Private Sales, Secret Concerts and Private Dinners too, so be sure to get on the list by subscribing our newsletter to get notified via email. The store is accessible only by appointment and you will have the whole store to you.
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THE GENERAL STORE

Showroom Experience

Schedule an appointment and you will have the whole store for You. No matter if you will buy something or not. We strongly believe in the sense of community, in getting to know our customers, in contamination and exchanging experiences. Take your time, chat with us, get a drink, a beer or ask for a coffee, read a magazine, relax yourselves while browsing our vintage stuff or while trying a shirt.
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THE GENERAL STORE

Antiques & Collectibles

Beside Menswear, In our General Store you will have the chance to browse and buy more antiques, collectibles and vintage goods that are not available online.
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The Rugged Society

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