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the rugged society


Live Music, In Store Dining Experience, Corporate Events, Rugged Out!

01. You can reserve our General Store in Milan for an exclusive dining experience with a private chef, or you can join our monthly Society Dinner.
02. We support emerging international talents and live music, that's why we host secret concerts in the store.
03. The General Store is available for rent for Corporate Events
04. Rugged Out! Join our annual Gatherings Out in the Fields.

In store

Dining Experience

Imagine a four meters long wooden table that can accommodate up to fourteen people, then add a Michelin star experienced private chef who will cook in our open kitchen a 5 course dinner just for you and your friends. Now imagine to have the whole general store for You and the store owners as your hosts. Or, if You don't have enough imagination, just take a look at the pictures.
During the event you will see how a shop will turn itself into a feast of people and food. Into a place where, flavours, consistencies and scents will combine together to create a unique experience of its kind. We don't want The Rugged Society Dining Experience to be compared to a normal dinner in a normal restaurant. We just want to share our desire to celebrate hospitality and conviviality with you.
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live music

Secret Concert

Twice a month, during the weekend, we host acoustic or unplugged concerts in our General Store. We support emerging talents and live music with italian and international performers on stage. All the concerts start after an aperitivo with food and drinks. Sit, relax, and let the music come to you! Meet new people, interact with the artists, bring back together with us all the magic vibes of an intimate live event.
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gatherings out in the fields
Rugged Out!

Rugged Out! is not a picnic, Rugged Out! is not an outdoor lunch, Rugged Out! is not a restaurant. Rugged Out! is an exclusive experience to be shared with other members of our community with the purpose to celebrate nature, local products, hospitality and conviviality. Just one table, several courses, secret locations surrounded by nature and a rural retro atmosphere curated in every aspect.



Private Events

We are available for Corporate, Branded or Press events according to our calendar. To check for availability send an email to: events@theruggedsociety.com.

Amongst other brands we've worked with:

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