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The Rugged Society

SUMMER SALE

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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New Arrivals

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Freenote Cloth - Jove Ripstop in Sand Freenote Cloth - Jove Ripstop in Sand
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Freenote Cloth - Rancho Nautical Stripe Freenote Cloth - Rancho Nautical Stripe
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Freenote Cloth - Scout USA Shirt in Mineral Blue Freenote Cloth - Scout USA Shirt in Mineral Blue
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Freenote Cloth - Scout USA Shirt in Mineral Blue
Regular price £201.84 £223.31 Sale price
    Freenote Cloth - Rancho Ultra Black Freenote Cloth - Rancho Ultra Black
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    Freenote Cloth - Rancho Ultra Black
    Regular price £188.96
      BUY LESS

      BUY BETTER, WEAR LONGER.

      Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

      not just an online shop

      What makes us special?

      SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

      Magazine

      THE RUGGED CHRONICLES

      READ ALL ARTICLES

      In a world that spins too fast, where fashion trends flash and fizzle like cheap fireworks, there are a few relics that stick around, stubborn as a drunk at last call.

      Imagine you’re Charles Dickens, deep into the labyrinth of your mind, painting the streets of Paris and London with words,...

      Wagonhound, an historic ranch stretching over 300,000 wild Wyoming acres, where the altitude dances between 5,000 and 9,000 feet.

      It’s a hell of a thing, the way history gets written.


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