In the quiet,town of Staggia, within Italy's Modena province, something new has been brewing since 2020. While the fashion world spent the last decade chasing "fast" and "disposable," Giacomo Baraldi and Simone Pellegrini—two NABA alumni with a penchant for radical science—were busy watching plants grow. Specifically, hemp.

Fast forward to 2026, and their brand, Origin of Line, has successfully bridged the gap between agricultural research and high-octane garments.

From the Soil to the Studio

Origin of Line doesn't just "source" fabric; they engineer it. Their philosophy centers on the idea that the future of fashion isn't in a design studio, but in the soil of the Italian countryside. The brand spent its first four years (2020–2024) in a strictly experimental phase, eschewing commercial sales to perfect what they call Radical Traceability.

They monitor the entire life cycle of their hemp, testing how shifts in climate affect fiber tensile strength and breathability.  They test different sowing periods and various types of seeds. This allows them to better understand the plant and determine how to make the most of its fiber. This isn't just "sustainable" marketing; it's agronomic fashion.

The experimental field is based on a landscape design concept, where each year the sowing is carefully planned so that the field develops its own distinctive shape and identity. This innovative and evocative approach presents the agricultural aspect in a more contemporary way.

The "Cool-to-Wear" Aesthetic

Their "Cool-to-Wear" vibe isn't about flashy logos. It’s about:

• Structural Silhouettes: Boxy jackets and trousers that hold their shape.
• Tactile Textures: The unique, slightly irregular grain of patented hemp.
• Muted Earth Tones: A palette inspired by nature: clays, deep forest greens, and stone greys.

In 2026, as the industry faces increasing pressure for transparency, Origin of Line stands as a beacon. They aren't just selling clothing; they are selling a specific innovation cycle, from earth to functional use and a piece of Italian heritage reimagined for the streets of the future.