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the rugged society

JACKETS & OUTERWEAR

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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NEW ARRIVALS

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Fleurs de Bagne - Snow Parka in Gold Fleurs de Bagne - Snow Parka in Gold
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Fleurs de Bagne - Snow Parka in Gold
€660,00
    Fleurs de Bagne - Le pantalon "PENITENCIER" Selvedge Fleurs de Bagne - Le pantalon "PENITENCIER" Selvedge
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    Fleurs de Bagne - Le pantalon "PENITENCIER" Selvedge
    €250,00
      Max Rohr x GRP - Max 3 Bic Short Jacket C - 18oz. 100% Virgin Wool in Ocher and Brown Max Rohr x GRP - Max 3 Bic Short Jacket C - 18oz. 100% Virgin Wool in Ocher and Brown
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      Max Rohr x GRP - Max 3 Bic Short Jacket C - 18oz. 100% Virgin Wool in Ocher and Brown
      €521,00
        Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki
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        Merz b. Schwanen - Shirt 06PAD Padded Cotton Overshirt in Dusted Khaki
        €240,00
          Freenote Cloth - Bodie Cream Twill Freenote Cloth - Bodie Cream Twill
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          Freenote Cloth - Bodie Cream Twill
          €300,00
            Freenote Cloth - Utility Shirt in Navy Freenote Cloth - Utility Shirt in Navy
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            Freenote Cloth - Utility Shirt in Navy
            €280,00
              Max Rohr x GRP - Max 3 Short Jacket B - 18oz. 100% Virgin Wool in Dark Green Max Rohr x GRP - Max 3 Short Jacket B - 18oz. 100% Virgin Wool in Dark Green
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              Max Rohr x GRP - Max 3 Short Jacket B - 18oz. 100% Virgin Wool in Dark Green
              €495,00
                Max Rohr x GRP - Max 3 Short Jacket A - 18oz. 100% Virgin Wool in Brown Max Rohr x GRP - Max 3 Short Jacket A - 18oz. 100% Virgin Wool in Brown
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                Max Rohr x GRP - Max 3 Short Jacket A - 18oz. 100% Virgin Wool in Brown
                €475,00
                  Pike Brothers - 1944 NAF Flight Jacket Pacific beige Pike Brothers - 1944 NAF Flight Jacket Pacific beige
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                  Pike Brothers - 1944 NAF Flight Jacket Pacific beige
                  €299,00
                    Pike Brothers - M1951 Field Parka olive Pike Brothers - M1951 Field Parka olive
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                    Pike Brothers - M1951 Field Parka olive
                    €399,00
                      Pike Brothers - 1941 Wool USN Seaman Sweater - Anthracite Pike Brothers - 1941 Wool USN Seaman Sweater - Anthracite
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                      Pike Brothers - 1941 Wool USN Seaman Sweater - Anthracite
                      €199,00
                        Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black
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                        Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black
                        €169,00
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                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

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                          LIve at The General Store: VillageH

                          LIve at The General Store: VillageH

                          Sunday September 21st at 7.30 PM.
                          VillageH Live at The General Store
                          Aperitivo with food, wine and cocktails included.

                          Eminente Social Dinner at The General Store

                          Eminente Social Dinner at The General Store

                          Wednesday September 17th 8.30PM

                          Iceland Road Trip LookBook

                          Iceland Road Trip LookBook

                          FEATURED IN THE SLIDESHOW

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

                          NotJustLabels


                          @theruggedsociety

                          #StayRugged

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