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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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New Arrivals

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Freenote Cloth - CC-1 Moleskin Chore Coat in Navy Freenote Cloth - CC-1 Moleskin Chore Coat in Navy
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Freenote Cloth - Calico Pacific Blue Denim Shirt Freenote Cloth - Calico Pacific Blue Denim Shirt
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Freenote Cloth - Rancho Moss Freenote Cloth - Rancho Moss
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Freenote Cloth - Rancho Moss
Regular price €300,00
    Freenote Cloth - Rancho Natural Freenote Cloth - Rancho Natural
    Quickshop
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    Freenote Cloth - Rancho Natural
    Regular price €300,00
      Pike Brothers - 1952 Rider Shirt Nashville brown Pike Brothers - 1952 Rider Shirt Nashville brown
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      Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black Pike Brothers - 1935 Machinist Trousers – Elephant Skin Black
      Quickshop
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      What makes us special?

      SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

      Magazine

      THE RUGGED CHRONICLES

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      SOCIAL DINNER (The last one of the year)Thursday December 5th - 20:30Chef: Marco Bonardi     MENU OSTRICHE "AMÉLIE, LES...

      Sunday, December 1st - 7:30 PMStand-up Comedy Show: Davide Spadolà, Patrizia Emma Scialpi, Davide PagliaOpening Act: Greta Cappelletti Aperitivo (food, wine,...

      On Wednesday, November 27th from 7pm to 9.30pm at The Rugged Society General Store.

      Sunday November 17th 1pm
      GREEK SUNDAY LUNCH
      Chef: Dimitri Sidoris (Vasiliki Kouzina)


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