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THE RUGGED SOCIETY

WINTER SALE

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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Freenote Cloth - Belford Straight 16 Ounce Dark Indigo Brown Denim Freenote Cloth - Belford Straight 16 Ounce Dark Indigo Brown Denim
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Dehen1920 - Cargo Carrier Jacket in Warm Charcoal Herringbone Wool Dehen1920 - Cargo Carrier Jacket in Warm Charcoal Herringbone Wool
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Dehen1920 - Cargo Carrier Jacket in Warm Charcoal Herringbone Wool
Regular price €530,00 €590,00 Sale price
    Blaumann - Raw Denim Rodeo Shirt Blaumann - Raw Denim Rodeo Shirt
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    Freenote Cloth - CC-1 Moleskin Chore Coat in Navy Freenote Cloth - CC-1 Moleskin Chore Coat in Navy
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    West Major - Railroad Western Stripe Flannel Shirt West Major - Railroad Western Stripe Flannel Shirt
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    West Major - Railroad Western Stripe Flannel Shirt
    Regular price €197,00 €219,00 Sale price
      Freenote Cloth - Calico Pacific Blue Denim Shirt Freenote Cloth - Calico Pacific Blue Denim Shirt
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      Scarti Lab - Shawl Collar Coat 709-SN960 - Moleskin Brown Scarti Lab - Shawl Collar Coat 709-SN960 - Moleskin Brown
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      Scarti Lab - Shawl Collar Coat 709-SN960 - Moleskin Brown
      Regular price €595,00 €695,00 Sale price
        BUY LESS

        BUY BETTER, WEAR LONGER.

        Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

        not just an online shop

        What makes us special?

        SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

        Magazine

        THE RUGGED CHRONICLES

        READ ALL ARTICLES

        Sunday February 2nd - 19.30
        Live Jazz at The General Store
        Annalisa Parisi / Andrea Rotoli.

        Cheap whiskey, bad decisions, and the sound of life slipping through the cracks—Last Wednesdays at The General Store.

        The pea coat, you know the one. That heavy, woolen thing you throw on when the weather turns to crap. You probably see it hanging in your closet, looking like it’s got something to say, something old. And you'd be right. This coat’s got more history than most of us have patience.

        Where the bulls are bigger, the stakes are higher.


        @theruggedsociety

        #StayRugged

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