Go toLog in Go toSign up
free shipping on all orders to italy - free shipping to ALL eu countries for orders over 250 €
  • FLASH SALE

  • NO VAT DAYS

  • From June 21st to June 23rd - 22% off on the products included in this collection using the code NOVATDAYSAREBACK at check out.
  • THE RUGGED SOCIETY

  • NEW ARRIVALS

  • THE RUGGED SOCIETY

  • TEES

  • the rugged society

  • SHIRTS AND OVERSHIRTS

  • the rugged society

  • JACKETS & OUTERWEAR

  • the rugged society

  • BOTTOMS

  • THE RUGGED SOCIETY

  • DENIM

  • HANDMADE IN ITALY

  • WESTERN BELTS, BRACELETS WALLETS

FLASH SALE

NO VAT DAYS

From June 21st to June 23rd - 22% off on the products included in this collection using the code NOVATDAYSAREBACK at check out.
GET ACCESS HERE
FREE SHIPPING ON ALL ORDERS TO ITALY - FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


SHOP

New Arrivals

CLICK HERE TO SEE ALL NEW ARRIVALS

Freenote Cloth - Jove Ripstop in Milk Freenote Cloth - Jove Ripstop in Milk
Quickshop
Add to Cart
Freenote Cloth - Jove Ripstop in Milk
Regular price €200,00
    Freenote Cloth - Rancho Nautical Stripe Freenote Cloth - Rancho Nautical Stripe
    Quickshop
    Add to Cart
    Freenote Cloth - Scout USA Shirt in Mineral Blue Freenote Cloth - Scout USA Shirt in Mineral Blue
    Quickshop
    Add to Cart
    Freenote Cloth - Rancho Ultra Black Freenote Cloth - Rancho Ultra Black
    Quickshop
    Add to Cart
    Freenote Cloth - Rancho Ultra Black
    Regular price €220,00
      BUY LESS

      BUY BETTER, WEAR LONGER.

      Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

      not just an online shop

      What makes us special?

      SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

      Magazine

      THE RUGGED CHRONICLES

      READ ALL ARTICLES

      What’s the Painted Desert Project? Think of the Painted Desert Project as the love child of Banksy and a Navajo...

      A country ride that's one part rootin'-tootin' and two parts powder-fueled star chase!  

      Domenica 9 Giugno ore 19.30
      Stand Up Comedy: Tiberio Cosmin

      Social Dinner: Lukma
      June 5th 8.30 pm


      @theruggedsociety

      #StayRugged

      Follow us on Instagram

      x