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the rugged society

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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A Piece of Chic - Menilmontant Shirt A Piece of Chic - Menilmontant Shirt
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A Piece of Chic - Menilmontant Shirt
Regular price €158,00
    A Piece of Chic  - "Le Manard" Denim 13.75 Ounces Pants A Piece of Chic  - "Le Manard" Denim 13.75 Ounces Pants
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    Iron And Resin - Solstice Shirt Iron And Resin - Solstice Shirt
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    Iron And Resin - Solstice Shirt
    Regular price €79,00
      West Major - Desert Dobby Shirt West Major - Desert Dobby Shirt
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      West Major - Desert Dobby Shirt
      Regular price €195,00
        West Major - Vintage Chambray Shirt West Major - Vintage Chambray Shirt
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        West Major - Vintage Chambray Shirt
        Regular price €199,00
          West Major - Bone Ecru Denim Shirt West Major - Bone Ecru Denim Shirt
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          West Major - Bone Ecru Denim Shirt
          Regular price €199,00
            Hen's Teeth - Canvas Work Jacket in French Blue Hen's Teeth - Canvas Work Jacket in French Blue
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            Service Works - Drill Part Timer Shorts in Olive Service Works - Drill Part Timer Shorts in Olive
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            Service Works - Classic Canvas Chef Shorts in Hickory Service Works - Classic Canvas Chef Shorts in Hickory
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            Service Works - Classic Canvas Chef Pants in Hickory Service Works - Classic Canvas Chef Pants in Hickory
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            Service Works - Classic Chore Jacket  in Hickory Service Works - Classic Chore Jacket  in Hickory
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            BUY LESS

            BUY BETTER, WEAR LONGER.

            Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

            not just an online shop

            What makes us special?

            SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

            Magazine

            THE RUGGED CHRONICLES

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            Tuesday May 6th 20.30

            Tuesday April 15th 20.30
            Persian Social Dinner at The General Store

            Stand Up Comedy Show
            Aperitivo (food + vino + cocktails) incluso.
            Presenta: Greta Cappelletti.

            A unique social dinner where each dish is paired with cocktails made with Eminente Ámbar Claro 3 Años and Eminente Reserva 7 Años.


            @theruggedsociety

            #StayRugged

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