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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."
Nile Kinnick
not just an online shop
What makes us special?
SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!
Magazine
THE RUGGED CHRONICLES
Stella Burns Live at The General Store
Sunday October 6th - 19.30 - Aperitivo (food, wine and cocktails) included.
LAST WEDNESDAYS AT THE GENERAL STORE
if you're not doing anything on Wednesday September 25th — hell, even if you are — drag yourself down to The Rugged Society General Store
Rugged Style: The Pea Coat
The pea coat, you know the one. That heavy, woolen thing you throw on when the weather turns to crap. You probably see it hanging in your closet, looking like it’s got something to say, something old. And you'd be right. This coat’s got more history than most of us have patience.
@theruggedsociety
#StayRugged
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