The Rugged Society | Menswear Workwear Heritage Goods

free shipping on all orders to italy - free shipping to ALL eu countries for orders over 250 €

THE RUGGED SOCIETY
IT'S KNITWEAR TIME

workware
INDIGO STRIPED OVERSHIRT

the rugged society
13 oz
HENLEYS
FREENOTE CLOTH

WINTER IS COMING
OUTERWEAR

the rugged society
CORDUROY CHORE SHIRT
Chore Shirt in French Blue. Made of a brushed cotton corduroy. Features two chest patch pockets, adjustable cuff and melamine buttons.

THE RUGGED SOCIETY
SCOUT SHIRT
FREENOTE CLOTH
Outstanding quality and craftsmanship. Great for layering if used as an overshirt, but also classy as a standalone piece.

the rugged society
BOTTOMS

HANDMADE IN ITALY
WESTERN BELTS, BRACELETS WALLETS

THE RUGGED SOCIETY

IT'S KNITWEAR TIME

free shipping to italy on all orders / free shipping to all eu countries for orders over 250€

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick

BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

Showroom Shopping Experience
Book an appointment, you will have the whole store for You. Take your time, get a drink, read a magazine, relax, try and buyì

Private Dinners
You can rent The General Store for an exclusive private dinner with a private chef.

Secret Concerts
We host secret concerts in the General Store. We support emerging international talents and live music.

Rugged Out!
Join our annual Society Gathering Out in the Fields.

A GENERAL STORE IN MILAN ACCESSIBLE BY APPOINTMENT

Brands

@theruggedsociety

#StayRugged

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