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The Rugged Society

SUMMER SALES

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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Freenote Cloth - Benton Outdoorsman Chino - Khaki Freenote Cloth - Benton Outdoorsman Chino - Khaki
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West Major - Easy Western - Dusty Bluestripe West Major - Easy Western - Dusty Bluestripe
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Scarti Lab - Scarti Lab 06RS SG876 Vintage Wash Pinstripe Pants Scarti Lab - Scarti Lab 06RS SG876 Vintage Wash Pinstripe Pants
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Scarti Lab - "Kraken" Lightweight Cotton Bandana Scarti Lab - "Kraken" Lightweight Cotton Bandana
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Freenote Cloth - Utility Shirt in Khaki Freenote Cloth - Utility Shirt in Khaki
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Freenote Cloth - Utility Shirt in Khaki
Regular price €245,00 €280,00 Sale price
    Freenote Cloth - Duster Pant Charcoal Freenote Cloth - Duster Pant Charcoal
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    Freenote Cloth - Duster Pant Charcoal
    Regular price €350,00
      Freenote Cloth - Midway Indigo Sashiko Freenote Cloth - Midway Indigo Sashiko
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      Freenote Cloth - Midway Indigo Sashiko
      Regular price €315,00 €350,00 Sale price
        Merz b. Schwanen - 2M15B Contrast Paneled T-Shirt Ink/Nature Merz b. Schwanen - 2M15B Contrast Paneled T-Shirt Ink/Nature
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        A Piece of Chic  - Swing Slacks Pleated Pants in Beige A Piece of Chic  - Swing Slacks Pleated Pants in Beige
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        Peregrine - Island Crochet Shirt Peregrine - Island Crochet Shirt
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        Peregrine - Island Crochet Shirt
        Regular price €109,00 €130,00 Sale price
          BUY LESS

          BUY BETTER, WEAR LONGER.

          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

          not just an online shop

          What makes us special?

          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

          Magazine

          THE RUGGED CHRONICLES

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          The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

          NotJustLabels

          In an age obsessed with acceleration where seasons blur into micro-seasons, where fashion drops weekly, where relevance has the shelf...

          The Rugged Society interviews Antonio Di Battista, founder and designer of Blue Blanket

          NotJustLabels

          If you’re looking for some Rugged Western TV series to watch, here are some great choices, mixing classic cowboy themes...


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