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free shipping on all orders to italy - free shipping to ALL eu countries for orders over 250 €
  • IRON AND RESIN

  • HULA DREAMS

  • Quality Built Provisions
  • the rugged society

  • COTTON CAMO

  • Universal Works Patched Mill Bakers Jacket In Sand/Khaki Cotton CamoJacket.
    A long-term 3/1 cotton twill weave with an exclusive three colors camo fabric highlights.
  • THE RUGGED SOCIETY

  • NEW SCOUT SHIRT

  • FREENOTE CLOTH
    Outstanding quality and craftsmanship. Great for layering if used as an overshirt, but also classy as a standalone piece.
  • the rugged society

  • WORKHOUSE ENGLAND

  • THE RUGGED SOCIETY

  • ROAD SHIRT

  • A classic short sleeve summer shirt. Designed to be worn open-necked for a 1950's-style relaxed fit.
  • the rugged society

  • INDIGO WORKER JACKET

  • 100% premium cotton for great breathability & comfort. Workware exclusive indigo dyed cotton fabric. Stone washed to create soft texture.
  • the rugged society

  • BOTTOMS

IRON AND RESIN

HULA DREAMS

Quality Built Provisions
BUY NOW
free shipping to italy on all orders / free shipping to all eu countries for orders over 200€

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick



BUY LESS

BUY BETTER, WEAR LONGER.

Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

not just an online shop

What makes us special?

SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

A GENERAL STORE IN MILAN ACCESSIBLE BY APPOINTMENT

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@theruggedsociety

#StayRugged

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