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the rugged society

JACKETS & OUTERWEAR

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"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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Pendleton - 5Th Avenue Glacier Park Merino Wool Throw Blanket Pendleton - 5Th Avenue Glacier Park Merino Wool Throw Blanket
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Pendleton - 5Th Avenue Glacier Park Merino Wool Throw Blanket
€360,00
    Pendleton - 5Th Avenue Merino Wool Throw Blanket - Mineral Umber Pendleton - 5Th Avenue Merino Wool Throw Blanket - Mineral Umber
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    Pendleton - 5Th Avenue Merino Wool Throw Blanket - Mineral Umber
    €360,00
      Merz b. Schwanen - 2M15LS Vintage Machine Refined Long Sleeve 6,8oz - Nature Merz b. Schwanen - 2M15LS Vintage Machine Refined Long Sleeve 6,8oz - Nature
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      Merz b. Schwanen - 2M15LS Vintage Machine Refined Long Sleeve 6,8oz - Nature
      €90,00
        Hen's Teeth - Canvas Work Jacket in Blue Hen's Teeth - Canvas Work Jacket in Blue
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        Hen's Teeth - Canvas Work Jacket in Blue
        €425,00
          Hen's Teeth - Fatigue Canvas Pants in Beige Hen's Teeth - Fatigue Canvas Pants in Beige
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          Hen's Teeth - Fatigue Canvas Pants in Beige
          €280,00
            Hen's Teeth - HTM-P8 Railway Worker Pants in Duck Canvas Hen's Teeth - HTM-P8 Railway Worker Pants in Duck Canvas
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            Hen's Teeth - HTM-P8 Railway Worker Pants in Duck Canvas
            €350,00
              Service Works - Waxed Cotton Tote Bag - Ochre Service Works - Waxed Cotton Tote Bag - Ochre
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              Service Works - Waxed Cotton Tote Bag - Ochre
              €55,00
                Service Works - Denim Coverall 2.0 - One Wash Service Works - Denim Coverall 2.0 - One Wash
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                Service Works - Denim Coverall 2.0 - One Wash
                €115,00
                  Service Works - Gardener Jacket - Black Service Works - Gardener Jacket - Black
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                  Service Works - Gardener Jacket - Black
                  €130,00
                    Service Works - Moleskin Chef Pants in Black Service Works - Moleskin Chef Pants in Black
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                    Service Works - Moleskin Chef Pants in Black
                    €89,00
                      Service Works - Moleskin Chef Pants in Moss Service Works - Moleskin Chef Pants in Moss
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                      Service Works - Moleskin Chef Pants in Moss
                      €89,00
                        Service Works - Utility Chef Pants in Bark Service Works - Utility Chef Pants in Bark
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                        Service Works - Utility Chef Pants in Bark
                        €89,00
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                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

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                          THE RUGGED CHRONICLES

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                          Domenica 5 Ottobre 19.30: Stand Up Comedy Show

                          Domenica 5 Ottobre 19.30: Stand Up Comedy Show

                          Domenica 5 Ottobre 19.30
                          Stand Up Comedy Show: Antonio Ricatti
                          Aperitivo (food + open bar) incluso.
                          Presenta: Greta Cappelletti.

                          Iceland Road Trip LookBook

                          Iceland Road Trip LookBook

                          FEATURED IN THE SLIDESHOW

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          Not Just Labels: inside the minds behind the brands - Volume 02

                          The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

                          NotJustLabels

                          Timeproof

                          Timeproof

                          In an age obsessed with acceleration where seasons blur into micro-seasons, where fashion drops weekly, where relevance has the shelf...


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