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The Rugged Society

SUMMER SALES

ARE LIVE NOW!
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FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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NEW ARRIVALS

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Alberto Luti - Type 313/35 Brass Buckle Suede Leather Belt Alberto Luti - Type 313/35 Brass Buckle Suede Leather Belt
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Alberto Luti - Turquoise Jewel Buckle Leather Belt in vintage suede Alberto Luti - Turquoise Jewel Buckle Leather Belt in vintage suede
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Avant Magazine - The Voices Behind Vintage Clothing Avant Magazine - The Voices Behind Vintage Clothing
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Freenote Cloth - Benton Outdoorsman Chino - Khaki Freenote Cloth - Benton Outdoorsman Chino - Khaki
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West Major - Easy Western - Dusty Bluestripe West Major - Easy Western - Dusty Bluestripe
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Scarti Lab - Scarti Lab 06RS SG876 Vintage Wash Pinstripe Pants Scarti Lab - Scarti Lab 06RS SG876 Vintage Wash Pinstripe Pants
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Scarti Lab - "Kraken" Lightweight Cotton Bandana Scarti Lab - "Kraken" Lightweight Cotton Bandana
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Freenote Cloth - Utility Shirt in Khaki Freenote Cloth - Utility Shirt in Khaki
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Freenote Cloth - Utility Shirt in Khaki
Regular price €245,00 €280,00 Sale price
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    Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

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    What makes us special?

    SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

    Magazine

    THE RUGGED CHRONICLES

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    FEATURED IN THE SLIDESHOW

    The Rugged Society interviews Nick Wetta, founder and creative force behind West Major.

    NotJustLabels

    In an age obsessed with acceleration where seasons blur into micro-seasons, where fashion drops weekly, where relevance has the shelf...

    The Rugged Society interviews Antonio Di Battista, founder and designer of Blue Blanket

    NotJustLabels


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