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  • The Rugged Society

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  • 15% OFF FROM NOW 'TIL MAY 1ST AT 23.59 CEST USING THE CODE MAYTHEFIRST AT CHECK OUT
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  • THE RUGGED SOCIETY

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  • HANDMADE IN ITALY

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The Rugged Society

FLASH SALE

15% OFF FROM NOW 'TIL MAY 1ST AT 23.59 CEST USING THE CODE MAYTHEFIRST AT CHECK OUT
Shop Now
FREE SHIPPING TO ALL EU COUNTRIES FOR ORDERS OVER 250 €

"To be a tough, rugged boy is every lad’s ambition. But to be a gentleman, to be kindly, charitable, thoughtful as well as tough and rugged is much more to be desired. And he who can be both is much the better man and usually much tougher in the long run."

Nile Kinnick


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NEW ARRIVALS

CLICK HERE TO SEE ALL NEW ARRIVALS

Dubbleware - Crowell Chore Light-weight Jacket in Tan Dubbleware - Crowell Chore Light-weight Jacket in Tan
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Dubbleware - Crowell Chore Light-weight Jacket in Tan
€289,00
    Pike Brothers - 1944 Monkey Shorts Olive Pike Brothers - 1944 Monkey Shorts Olive
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    Pike Brothers - 1944 Monkey Shorts Olive
    €129,00
      Pike Brothers - 1941 Utility Jacket Tarawa Pike Brothers - 1941 Utility Jacket Tarawa
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      Pike Brothers - 1941 Utility Jacket Tarawa
      €179,00
        Pike Brothers - 1967 Utility Trousers HBT Olive Pike Brothers - 1967 Utility Trousers HBT Olive
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        Pike Brothers - 1967 Utility Trousers HBT Olive
        €139,00
          Pike Brothers - 1967 Utility Shirt HBT Olive Pike Brothers - 1967 Utility Shirt HBT Olive
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          Pike Brothers - 1967 Utility Shirt HBT Olive
          €139,00
            Pike Brothers - 1944 Monkey Pants Olive Pike Brothers - 1944 Monkey Pants Olive
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            Pike Brothers - 1944 Monkey Pants Olive
            €149,00
              Pike Brothers - 1923 Buccanoy Linen Shirt (Blue / White) Pike Brothers - 1923 Buccanoy Linen Shirt (Blue / White)
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              Pike Brothers - 1923 Buccanoy Linen Shirt (Blue / White)
              €119,00
                A Piece of Chic - Menilmontant Shirt A Piece of Chic - Menilmontant Shirt
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                A Piece of Chic - Menilmontant Shirt
                €158,00
                  A Piece of Chic - "Le Manard" Denim 13.75 Ounces Pants A Piece of Chic - "Le Manard" Denim 13.75 Ounces Pants
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                  A Piece of Chic - "Le Manard" Denim 13.75 Ounces Pants
                  €236,00
                    Iron And Resin - Solstice Shirt Iron And Resin - Solstice Shirt
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                    Iron And Resin - Solstice Shirt
                    €79,00
                      West Major - Desert Dobby Shirt West Major - Desert Dobby Shirt
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                      West Major - Desert Dobby Shirt
                      €195,00
                        West Major - Vintage Chambray Shirt West Major - Vintage Chambray Shirt
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                        West Major - Vintage Chambray Shirt
                        €199,00
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                          BUY BETTER, WEAR LONGER.

                          Modern Heritage Menswear thoughtfully made and meant to be used for a long time.

                          not just an online shop

                          What makes us special?

                          SHOWROOM SHOPPING EXPERIENCE, PRIVATE DINNERS, SECRET CONCERTS, RUGGED OUT!

                          Magazine

                          THE RUGGED CHRONICLES

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                          Double Trouble: Stand Up Comedy Show at The General Store

                          Double Trouble: Stand Up Comedy Show at The General Store

                          Domenica 11 Maggio 19.30: Stand Up Comedy Show
                          Aperitivo (food + open bar) incluso.

                          Eminente Social Dinner Vol. 03

                          Eminente Social Dinner Vol. 03

                          Tuesday May 6th 20.30

                          Mehmani - Persian Social Dinner

                          Mehmani - Persian Social Dinner

                          Tuesday April 15th 20.30
                          Persian Social Dinner at The General Store

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Domenica 6 Aprile 19.30: Stand Up Comedy Show

                          Stand Up Comedy Show
                          Aperitivo (food + vino + cocktails) incluso.
                          Presenta: Greta Cappelletti.


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