{"title":"Under 50","description":"","products":[{"product_id":"the-rugged-society-bad-temper-heavy-220-gsm-natural-raw-organic-cotton-tee","title":"The Rugged Society - Bad Temper - Heavy 220 G\/M² Natural Raw Organic Cotton Tee","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eA The Rugged Society Heavy Weight T-Shirt. It's a 220 G\/M² and 100% Raw Organic Ring Spun Combed Cotton Tee. Medium fit. \u003cbr\u003eIt features a backprint with a vintage washed feel and a front heart print with RS initials.\u003c\/p\u003e\n\u003cdiv class=\"pim-row\"\u003e\n\u003cstrong\u003eSHELL\u003c\/strong\u003e:\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003eSINGLE JERSEY\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e100% ORGANIC RING-SPUN COMBED COTTON\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003eFABRIC WASHED\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e220 G\/M²\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pim-row\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n \u003cstrong\u003eFEATURES\u003c\/strong\u003e\n\u003cdiv class=\"short-description\"\u003e\n\u003cdiv class=\"short-description-list\" itemprop=\"description\"\u003e\n\u003cul\u003e\n\u003cli\u003eSet-in sleeve\u003c\/li\u003e\n\u003cli\u003e1x1 rib at neck collar with twin needle topstitch\u003c\/li\u003e\n\u003cli\u003eInside herringbone back neck tape\u003c\/li\u003e\n\u003cli\u003eSleeve hem and bottom hem with wide double topstitch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"The Rugged Society","offers":[{"title":"S","offer_id":42301896360159,"sku":"2","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":42301896392927,"sku":"6","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":42301896425695,"sku":"7","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":42301896458463,"sku":"3","price":49.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/products\/dadtemper-5.jpg?v=1639653345"},{"product_id":"avant-magazine-an-anthology-of-western-wear","title":"Avant Magazine - An Anthology of Western Wear","description":"\u003cp\u003eIn this issue, AVANT goes to meet the first cowboys who populated the American West. We also tell how the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003egreat painters and Hollywood have greatly contributed to mythologize the image of the cowboy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eOf course, and this is the primary function of AVANT: we do not forget to talk about clothes and style, on the contrary. So, we trace the evolution of the Western style, focusing on the history of two of its most iconic pieces: the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWestern shirt\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eStetson hat\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWe also tell the story of one of the greatest rodeo tailors of all time:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRodeo Ben\u003c\/strong\u003e, the man who designed the first Wrangler jeans.\u003c\/p\u003e\n\u003cp class=\"\"\u003eOh, and we chatted with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCowboy Phil Rupp\u003c\/strong\u003e, a sunny character who collects fancy cowboy suits and shirts,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCourtenay De Hoff,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea cow girl turned to television host, Barbanera’s designer and creative director\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSergio Guardi\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand vintage collector\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBernie McMahon\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003ePrefaces are written by two legends of the West :\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSteve Weil\u003c\/strong\u003e, grandson of Papa Jack Weil, founder of Rockmount Ranch Wear, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLynn Downey\u003c\/strong\u003e, former Levi Strauss and Co. historian and a specialist in the history of dude ranching.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States - especially the West - and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eSTORIES \u0026amp; TALES\u003c\/h3\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHow the Arts have mythologized the American cowboy :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eHere is how simple cowboy farmers became eternal and universal figures of America.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe Western shirt, an American identity :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eFirst worn by\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eVaqueros\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ein the 19\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ecentury, the Western shirt has become the symbol of cowboy culture and identity.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe Origin of the Stetson Hat :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eCreated by John B. Stetson during a trip to the American West, the Stetson hat would rapidly become the headgear of millions of Americans.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBlack cowboys: a forgotten history :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eLong erased from history books, Hollywood movies and rodeos, black cowboys are now slowly finding their place, mainly thanks to culture and fashion.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDude Ranch Duds :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ecentury, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDude Ranch Duds :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ecentury, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFrom suffragettes to Marilyn Monroe: the rise of women’s jeans :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSome brands, like Levi’s and Lee, have accompanied this feminization of jeans, adapting the cuts and models to the female body.\u003c\/p\u003e\n\u003ch3\u003eINTERVIEWS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBernie McMahon\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e: He is proof that the American West has no borders: in fact, he was born and raised in Melbourne, Australia.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCowboy Phil Rupp\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHe is, quite possibly, the classiest cowboy in the United States. He is Phil Rupp, known to all as Cowboy Phil. A man who, in himself, is an ode to nature and colors.\u003cbr\u003e\u003c\/span\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCourtenay De Hoff\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: She grew up on a ranch in Kansas, as a little horse-riding cowgirl, and has worked in mainstream television in America for over a decade.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eJoe David Walters\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: He is an actor, musician and owns a company called Union Western Clothing which is making suits for rock stars.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSergio Guardi\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Born and raised in Italy, Sergio Guardi took a liking to the cowboy genre when he was a child.\u003c\/p\u003e\n\u003ch3\u003eART \u0026amp; ILLUSTRATIONS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eElectric Desert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: A masterpiece from western painter Mark Maggiori.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eImages of the West\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Twelve images of cowboys, which immediately immerse us in the spirit of the West.\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePrivate Collection\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Rare pieces of Western Wear from the collections of Bernie McMahon, Joe David Walters, Eric Maggiori and Wouter Munnichs.\u003c\/p\u003e\n\u003ch3\u003eAND MORE…\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• A love letter to cowboy boots, by Joey Medina\u003cbr\u003e• Seven things to know about the cowboy’s accessories\u003cbr\u003e• When modern fashion meets tradition: the westerner’s shopping list\u003cbr\u003e• The Wrangler comic books…\u003c\/p\u003e\n\u003c!----\u003e","brand":"Avant Magazine","offers":[{"title":"Default Title","offer_id":48535544824132,"sku":"10","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/06_085405da-1a95-46d7-8840-5db8f635ff7c.jpg?v=1716476328"},{"product_id":"avant-magazine-stifel-the-american-blue-dream","title":"Avant Magazine - Stifel, The American Blue Dream","description":"\u003cp class=\"\"\u003eIn this book, the first ever published on Stifel, we tell you about \u003cstrong\u003ethe life and legacy of the Stifel family\u003c\/strong\u003e, who for over 100 years produced \u003cstrong\u003ethe finest calico fabrics in the United States\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eToday, \u003cstrong\u003eworkwear made with Stifel wabash fabrics is considered the Holy Grail.\u003c\/strong\u003e These blue fabrics with white polka dots, stamped with the \u003cstrong\u003eboot symbol\u003c\/strong\u003e, fetch a premium on the vintage clothing market. Why are they so fascinating? Why have they become so valuable?\u003c\/p\u003e\n\u003cp class=\"\"\u003eWe tried to answer these questions by interviewing all those who are fascinated by Stifel in one way or another: \u003cstrong\u003ecollectors, historians, fabric specialists, vintage dealers, and even the descendants of the Stifel family\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWe spoke to \u003cstrong\u003eJoan Stamp, great-granddaughter of company founder Johann Ludwig Stifel\u003c\/strong\u003e, as well as historians Dave Javersak and Terry Terrell, collectors Bryan Shettig, Takeshi Watanabe, Akira Tsuchida, Bryan Lin, Kinji Teramoto and many others.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEven \u003cstrong\u003eMike Wolf,\u003c\/strong\u003e star host of the TV show \u003cstrong\u003eAmerican Pickers\u003c\/strong\u003e, who himself owns a rare pair of Stifel overalls, gave us his opinion on this brand.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEvery page of this book makes us realize just \u003cstrong\u003ehow much the will of one man\u003c\/strong\u003e, who left home to pursue his dream, changed the destiny of an entire family, an entire industry, and \u003cstrong\u003econtinues to have an impact almost two centuries later\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eSTIFEL HISTORY\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eJohann Ludwig Stifel’s Incredible Destiny : \u003c\/strong\u003eAt the age of 26, J.L. Stifel departed from a small German village to pursue his American dream in Wheeling, West Virginia.\u003cbr\u003e• \u003cstrong\u003eLife After J.L. : \u003c\/strong\u003eThe success of J.L. Stifel \u0026amp; Sons didn’t end with the death of its founding father. Three different generations managed the company for over 70 years.\u003cbr\u003e• \u003cstrong\u003eOne Boot to Rule Them All : \u003c\/strong\u003eIt’s a little logo that makes collectors all over the world fantasize: the Stifel boot. How, when, and why was it introduced?.\u003cbr\u003e• \u003cstrong\u003eHow Did Stifel Produce Its Fabrics? : \u003c\/strong\u003eTo obtain its unique wabash fabric, the Stifels had developed an extremely meticulous, multi-step manufacturing process.\u003cbr\u003e• \u003cstrong\u003eStifel’s Customers List : \u003c\/strong\u003eThanks to the archiving and research work carried out by collectors, vintage dealers, and enthusiasts, we have been able to draw up a (non-exhaustive) list of the brands that collaborated with Stifel.\u003cbr\u003e• \u003cstrong\u003eIn Wheeling, Other Stifels Have Prospered : \u003c\/strong\u003eNo, J.L. Stifel is not the only Stifel to have engraved his name in the history of the city of Wheeling.\u003cbr\u003e• \u003cstrong\u003eSt. Louis: The Stifel Family’s Other Stronghold : \u003c\/strong\u003eAnother city became the new home for a portion of the Stifel family, a place where they’d go on to build successful businesses: St. Louis, Missouri.\u003c\/p\u003e\n\u003ch3\u003eCOLLECTORS\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eCory Piehowicz \u003c\/strong\u003e: He collects antique photographs and RPPC of workers and is particularly keen on those showing them wearing Stifel garments.\u003cbr\u003e• \u003cstrong\u003eThe Stifel Exhibition\u003c\/strong\u003e : Nine lucky collectors have agreed to share a Stifel garment from their personal collection.\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eMy Stifel Archive, by Eric Maggiori\u003c\/strong\u003e : Founder of AVANT Eric Maggiori has been collecting Stifel clothes for twelve years now. He introduces his personal collection in this book.\u003cbr\u003e• \u003cstrong\u003eInterview with Takeshi Watanabe\u003c\/strong\u003e : When Takeshi Watanabe signed up for Instagram in 2011 and the app asked him to choose a username, he picked “Stifel.” And he’s still the only one with this privilege.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFABRIC SECRETS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThe Roots of Indigo\u003c\/strong\u003e : To produce his fabric, J.L. Stifel needed cotton and indigo. While we all know where cotton comes from, the source of natural indigo is far less obvious.\u003cbr\u003e• \u003cstrong\u003eThe Origins of Calico\u003c\/strong\u003e : What do we really know about calico? Where does it come from? And why is it called that?\u003cbr\u003e• \u003cstrong\u003eWhy Is It Called ‘Wabash Fabric?’ \u003c\/strong\u003e: The word has entered the vintage lexicon: Wabash. What is the origin of this name? And how does it differ from calico?\u003cbr\u003e• \u003cstrong\u003eThe Art of Repairing Wabash \u003c\/strong\u003e: Kanae Kato is probably the best seamstress in the world at repairing wabash garments. We asked her to repair a pair of overalls.\u003c\/p\u003e\n\u003ch3\u003eAND MORE…\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• Seven things you don’t know about Stifel\u003cbr\u003e• The Wabash Buddy Lee\u003cbr\u003e• The most popular Stifel patterns\u003cbr\u003e• \u003cem\u003eThe American Worker\u003c\/em\u003e, a painting by S.M. Chavez\u003c\/p\u003e\n\u003c!----\u003e","brand":"Avant Magazine","offers":[{"title":"Default Title","offer_id":48535591878980,"sku":"5","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/09_d671f1b1-9732-4bb1-9676-2076be75762d.jpg?v=1716476730"},{"product_id":"avant-magazine-an-anthology-of-american-workwear-2","title":"Avant Magazine - An Anthology of American Workwear 2","description":"\u003cp class=\"\"\u003eThis issue is once again dedicated to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAmerican Workwear\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand is a sequel of the first issue.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIn it, we tell the story of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eChinese immigrants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eduring the Gold Rush, the discovery of rare\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLevi’s pants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efrom 1880 in a California mine, and of these details which collectors love, like\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003events holes\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon work shirts, or the famous “\u003cstrong\u003echinstrap.\u003c\/strong\u003e”\u003c\/p\u003e\n\u003cp class=\"\"\u003eLevi Strauss \u0026amp; Co.’s former historian,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLynn Downey\u003c\/strong\u003e, also looks back on her journey, while\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTaiwanese vintage aficionados\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eexplain to us why vintage is rising in Taiwan.\u003c\/p\u003e\n\u003cp class=\"\"\u003eWe also converse with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAkira Tsuchida\u003c\/strong\u003e, owner of Japanese store Mushroom Vintage, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMichael Harris\u003c\/strong\u003e, the author of Jeans of the Old West.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eSTORIES \u0026amp; TALES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eChinese immigration during the Gold Rush :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eHere’s a focus on a part of American history which isn’t put forward enough.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe first Stronghold of workwear in Los Angeles :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eIts iconic logo, its unforgettable mascot, and a name that rocks: Stronghold is one of the most prized American workwear brands among collectors.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUnderhill, the pride of Colorado :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eThe founding father of the Denver based Underhill brand, Townsend J. Underhill, enjoyed sudden, fleeting success. Let’s look back on a slice of local history.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe true story of the New Nevada Jeans :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eInvestigating the great history of the New Nevada Jeans, from their discovery in a mine to their arrival in the Levi’s archives in San Francisco.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIn Taiwan, vintage is rising :\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eThe Taiwanese new generation wants to prove that in terms of vintage, it can do as well as its Japanese neighbors\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eINTERVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLarry McKaughan and Rin Tanaka\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e: These two legends of vintage clothing tell us how their books,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eKing of Vintage\u003c\/em\u003e, have become cult.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLynn Downey\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: She was the archivist and historian of Levi Strauss \u0026amp; Co. for 25 years. Of course, she now has many stories to tell.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAkira Tsuchida (Mushroom Vintage)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: He sells the most beautiful and premium items. Items that buyers from the whole world look at with envy.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMichael Harris\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eJeans of the Old West: A History\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis the most geeky and well-documented book about 1850s-1900s denim. Michael Harris is the author.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eART \u0026amp; ILLUSTRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThree Horse Power\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Unique cover painting by Greg Newbold made exclusively for\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAvant Magazine\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eReal Photo “Past-Card”\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Ten RPPC from the archives of the late Mike Hersh and from the private collection of Eric Maggiori.\u003c\/p\u003e\n\u003cp class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePrivate Collection\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Rare pieces of American Workwear from the collections of Eric Maggiori, Alberto Ulmi and Wouter Munnichs.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eAND MORE…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eWhat is the ‘chinstrap?”- The history of vents holes on work shirts - Preface by\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eNigel Cabourn\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Avant Magazine","offers":[{"title":"Default Title","offer_id":55296573276484,"sku":"10","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/avantcover_shop_01.jpg?v=1752845384"},{"product_id":"avant-magazine-an-anthology-of-american-workwear","title":"Avant Magazine - An Anthology of American Workwear","description":"\u003cp\u003eIn this volume called\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAn Anthology of American Workwear\u003c\/strong\u003e, we dig into\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eworkwear clothing during the California Gold Rush\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWe converse with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBrit Eaton\u003c\/strong\u003e, denim archeologist and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRin Tanaka\u003c\/strong\u003e, founder of The Inspiration Show, discuss\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edenim hunting\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ewith Bryan and Melody Kahtava, and portrait\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eJacob Davis\u003c\/strong\u003e, the inventor of the rivet.\u003c\/p\u003e\n\u003cp\u003eWe explore\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUnited Costume\u003c\/strong\u003e, one of the most reputed costume house of Hollywood and investigate the love of american workwear in Japan.\u003c\/p\u003e\n\u003cp\u003eWe also teach you how to recognize the era of a clothing according to it’s tag and bring you into the real story of the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCalifornian Gold Rush\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTORIES \u0026amp; TALES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Denim Hunters : they explore gold mines and ghost towns to find old denim\u003cbr\u003e• A view from United Costume, the most famous costume house in Hollywood\u003cbr\u003e• The Portrait of Jacob Davis, inventor of the rivet : the man behind Levi’s success • One Century of Workwear in the movies\u003cbr\u003e• Heritage Brands gets a second life\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINTERVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Wouter Munnichs, denim specialist and founder of Long John\u003cbr\u003e• Larry McKaughan, founder of Heller’s Cafe and vintage collector • Josh Sirlin, founder of Black Bear Brand\u003cbr\u003e• Brit Eaton, denim archeologist\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART \u0026amp; ILLUSTRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Unique cover painting made by Mark Maggiori for Avant Magazine.\u003cbr\u003e• Instants from the Past : a serie of antique pictures collected by Bandit Photographer • Road Trip, watercolor illustrations of the West America by Magali Brueder.\u003cbr\u003e• Workwear Still Life, photographies by Gauthier Borsarello.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAND MORE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHow to recognize the era of a denim clothing by its tag - The big directory of workwear brands - Instigation in Tokyo and the japanese madness of american workwear - Stifel Story, the golden fabric - Never Rip my denim - Californian Gold Rush : how everything really began.\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Rugged Society","offers":[{"title":"Default Title","offer_id":55296663650628,"sku":"10","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/avantmag_aw_shop_01.jpg?v=1752846224"},{"product_id":"alberto-luti-bracelet-with-studs-and-turquoise-dots","title":"Alberto Luti - Bracelet with studs and turquoise dots","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBracelets handmade in Italy from 100%  high quality cowhide leather and featuring Western Style decorations. All the bracelets can be adjusted to suit wrists of different sizes.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Alberto Luti","offers":[{"title":"Default Title","offer_id":55573436924228,"sku":"5","price":39.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/AlbertoLuti_studs_dots_01.jpg?v=1756908126"},{"product_id":"merz-b-schwanen-striped-merino-wool-socks-nature-dark-red","title":"Merz b. Schwanen - Striped Merino Wool Socks (Nature\/Dark Red)","description":"\u003cp data-start=\"93\" data-end=\"468\"\u003eStyle starts from the ground up: these striking stripes instantly stand out. Yet their appeal goes far beyond appearance. Crafted from ethically sourced, mulesing-free merino wool, they combine sustainability with premium quality. Soft, warm, breathable, and durable, they deliver all-day comfort while keeping you looking sharp.\u003c\/p\u003e\n\u003cul data-start=\"470\" data-end=\"588\"\u003e\n\u003cli data-start=\"470\" data-end=\"512\"\u003e\n\u003cp data-start=\"472\" data-end=\"512\"\u003eReinforced heel and toe for durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"513\" data-end=\"540\"\u003e\n\u003cp data-start=\"515\" data-end=\"540\"\u003eSubtle logo on the sole\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"541\" data-end=\"574\"\u003e\n\u003cp data-start=\"543\" data-end=\"574\"\u003e90% mulesing-free merino wool\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"575\" data-end=\"588\"\u003e\n\u003cp data-start=\"577\" data-end=\"588\"\u003e10% nylon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Merz b. Schwanen","offers":[{"title":"Default Title","offer_id":55656522907972,"sku":"3","price":35.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/merz_striped_socks01.jpg?v=1758204387"},{"product_id":"merz-b-schwanen-striped-merino-wool-socks-nature-ink","title":"Merz b. Schwanen - Striped Merino Wool Socks (Nature\/Ink)","description":"\u003cp data-start=\"93\" data-end=\"468\"\u003eStyle starts from the ground up: these striking stripes instantly stand out. Yet their appeal goes far beyond appearance. Crafted from ethically sourced, mulesing-free merino wool, they combine sustainability with premium quality. Soft, warm, breathable, and durable, they deliver all-day comfort while keeping you looking sharp.\u003c\/p\u003e\n\u003cul data-start=\"470\" data-end=\"588\"\u003e\n\u003cli data-start=\"470\" data-end=\"512\"\u003e\n\u003cp data-start=\"472\" data-end=\"512\"\u003eReinforced heel and toe for durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"513\" data-end=\"540\"\u003e\n\u003cp data-start=\"515\" data-end=\"540\"\u003eSubtle logo on the sole\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"541\" data-end=\"574\"\u003e\n\u003cp data-start=\"543\" data-end=\"574\"\u003e90% mulesing-free merino wool\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"575\" data-end=\"588\"\u003e\n\u003cp data-start=\"577\" data-end=\"588\"\u003e10% nylon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Merz b. Schwanen","offers":[{"title":"Default Title","offer_id":55656560197956,"sku":"3","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/merz_socks_02.jpg?v=1758205107"},{"product_id":"avant-magazine-eric-maggioris-collection-volume-2","title":"Avant Magazine - Eric Maggiori's Collection Volume 2","description":"\u003ch3 data-rte-preserve-empty=\"true\"\u003eAfter reading this book, you'll know more about Heritage Clothing than 99% of vintage afficionados.\u003c\/h3\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eEric Maggiori has spent years acquiring pieces most collectors will never see in person. \u003cem\u003eVolume II\u003c\/em\u003e puts that knowledge directly in your hands not as a coffee table object, but as a working reference.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eAnd when the page isn't enough, you scan the QR code and hear Eric explain it himself. Over two hours of that, included.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInside you'll discover\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eAmerican Workwear\u003c\/strong\u003e: Understand why certain pieces are worth 10x what the market thinks, from the Gold Rush to the mid-20th century\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEuropean Workwear\u003c\/strong\u003e: The undervalued category. Get ahead before everyone else catches on\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eAmerican Militaria\u003c\/strong\u003e: Fatigue uniforms, flight jackets, field gear. Authenticate pieces most experts miss.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eJ.L. Stifel \u0026amp; Sons\u003c\/strong\u003e: The rarest textiles in the archive. The knowledge most dealers get wrong\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eVintage Tees \u0026amp; Sports Memorabilia\u003c\/strong\u003e: The most personal part of the archive which is also the most unpredictable one.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eThe QR Experience \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eEvery garment is paired with a QR code linking to a short film presented by Eric himself, in front of the piece, explaining what it is, where it came from, and what most people miss.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eOver two hours of exclusive content. Embedded throughout 260 pages.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003ePart book. Part documentary. The kind of object you study, reference, and pass down.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cem\u003eSpecs: 260 pages · Softcover · Full color · 170 × 240 mm · English · Worldwide shippingDesigned to be used, not just displayed.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Avant Magazine","offers":[{"title":"Default Title","offer_id":56828987408708,"sku":"10","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3007\/0186\/files\/avantmag_01.jpg?v=1780922381"}],"url":"https:\/\/theruggedsociety.com\/collections\/under-50.oembed","provider":"The Rugged Society","version":"1.0","type":"link"}